"We turned time sheets into something cool" says JWT Brazil, but really what they did was just good old-fashioned beer bribery, spiced with a little office peer pressure. A clever black fridge is digitally connected to the electronic time-sheets that the entire office need to fill out in order to unlock the fridge, and get free beer. Results: every Friday all timesheets are 100% filled out WHO WOULD HAVE THUNK IT? Very funny.
Ad agency: JWT and Casa