"We turned time sheets into something cool" says JWT Brazil, but really what they did was just good old-fashioned beer bribery, spiced with a little office peer pressure. A clever black fridge is digitally connected to the electronic time-sheets that the entire office need to fill out in order to unlock the fridge, and get free beer. Results: every Friday all timesheets are 100% filled out WHO WOULD HAVE THUNK IT? Very funny.

Ad agency: JWT and Casa
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hell yeah ! I'm ready to try some samples

    Aug 08, 2012

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