Smoking changes you. And it makes you listen to music that sounds like the soundtrack to a Wachowski Brothers movie.

This effort comes from our Finnish friends, 358 Helsinki, who also worked to create a new curriculum around the issue last year.

Fun stuff.

Agency: 358 Helsinki Creative director / AD: Ale Lauraéus Copy: Ale Lauraéus, Jonathan Mander, Antti Tähtinen Agency producer: Peggy Petrell Graphic designer: Isa Jokela-Goméz Production company: GrilliFilms Director Olli Rönkä Producer Petteri Lehtinen Prod coordinator Mia Ekman DOP Teppo Högman Stylist Anu Pirilä Makeup Milla Puolakanaho Gaffer Karri Pöykiö Cam assist Jouko Piipponen Casting Icon Nordic / Terje Kissa Post producer Niko Kuurne / Talvi Digital Grading Henri Pulla VFX Mikko Löppönen / Luis Lazcano / Eddie Wong Music Samuel Rönkä Audio design Silencio / Karo Broman ---

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.