What do the ladies fo if they win the lottery? Shopping of course, but wait some detors are to be had sending them from New York to Rio, to Tokyo and then Thailand where they somehow rope the hungover boys into pushing their car out of the water.

Agency: TBWA Helsinki Client: Finnish National Lottery Creative Director Tommy Mäkinen Art Director: Elisa Konttinen, Hermanni Kanerva, Tuukka Tujula Copywriter: Jenny Lundqvist Production company: Directors Guild Finland Director: Vesa Manninen DP: Tuomo Virtanen Executive Producer: Ville Varesvuo Producer: Juha-Matti Nieminen Music and Sound: El Camino Helsinki Post: James Post Helsinki
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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