First For Women is an insurance company. Unlike men who will do anything to earn money, women are smart and know how to get it by saving on their insurance. I can't even be arsed to to make a comment on how terribly sexist and stupid this ad is.

Client: First for women Agency: Black River FC Agency producer: Iolanthe Grobler Creative director: Vanessa Gibson/Ahmed Tilly Copywriter: Lufuna Mavhungu Art director: Ilze Venter Production company: Egg Films Director: Dani Hynes Director of photography: James Adey Executive producer: Nicci Cox Producer: Melanie Curtis Editing company: Orchestra Blue Post Production Editor: Jason Basson