First For Women is an insurance company. Unlike men who will do anything to earn money, women are smart and know how to get it by saving on their insurance. I can't even be arsed to to make a comment on how terribly sexist and stupid this ad is.

Client: First for women Agency: Black River FC Agency producer: Iolanthe Grobler Creative director: Vanessa Gibson/Ahmed Tilly Copywriter: Lufuna Mavhungu Art director: Ilze Venter Production company: Egg Films Director: Dani Hynes Director of photography: James Adey Executive producer: Nicci Cox Producer: Melanie Curtis Editing company: Orchestra Blue Post Production Editor: Jason Basson

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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