Here's a local Super Bowl ad, to be aired in the end halftime in Colorado and Arizona. A man in his seventies salutes millennials - while wearing no pants.

“Everyone complains about Millennials. Nonsense. Millennials, I salute you. You save money like no other generation. You share cars, wifi passwords, canoes, deodorants. My grandson bought a pair of pants with me. They share pants. Today’s his pants day. No baby boomer ever shared a pair of pants with me.”

There is no call-to-action, and no product mentioned, only the supers, “#SharePants” and “#SaveMoney,” followed by an “efirstbank.com” signoff. A simple branding approach for FirstBank, which aims to bring in new savings accounts from a generation that is famously savings-averse. The key insight is that Millennials do “save”; they share. With the Perlorian brothers touch, this is pretty cute and will get attention among the national super bowl spots.

ad agency: TDA_Boulder, Boulder, Colo.
ECD/CW: Jonathan Schoenberg
CD: Jeremy Seibold
ADs: Haley Garyet, Barrett Brynestad
Director of Strategy: Constance DeCherney
Agency Producer: Susan Fisher
Account Dir.: Danielle Borden

Prod. Co.: MJZ, Los Angeles
Directors: Perlorian Brothers
D.P.: Sebastian Pfaffenbichler
Exec Producers: David Zander, Eriks Krumins
Line Producer: Jay Shapiro

Editorial/Post: Cosmo Street Editorial, Santa Monica
Editor: Katz
Asst. Editor: Nellie Phillips
Exec Producer: Yvette Cobarrubias-Sears
Producers: Marie Mangahas, Chelsea Spensley

Color Correct: Apache, Santa Monica
Telecine Operator: Steve Rodriguez

Mix/Sound Design: Lime Studios, Santa Monica
Engineer: Zach Fisher

Animation: Bernard Tan, Los Angeles

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.