Here's a local Super Bowl ad, to be aired in the end halftime in Colorado and Arizona. A man in his seventies salutes millennials - while wearing no pants.
“Everyone complains about Millennials. Nonsense. Millennials, I salute you. You save money like no other generation. You share cars, wifi passwords, canoes, deodorants. My grandson bought a pair of pants with me. They share pants. Today’s his pants day. No baby boomer ever shared a pair of pants with me.”
There is no call-to-action, and no product mentioned, only the supers, “#SharePants” and “#SaveMoney,” followed by an “efirstbank.com” signoff. A simple branding approach for FirstBank, which aims to bring in new savings accounts from a generation that is famously savings-averse. The key insight is that Millennials do “save”; they share. With the Perlorian brothers touch, this is pretty cute and will get attention among the national super bowl spots.