Making a splash for Fisch Franke's fresh food, Publicis Frankfurt built a whole poster to prove how fresh the fish are.

Client: Fisch Franke
Agency: Publicis Frankfurt
Johannes Krzeslack (Photographer)
Stephan Ganser (Executive Creative Director)
Peter Kaim/Nico Juenger (Creative Director)
Nico Juenger (Art Director)
Peter Kaim (Copywriter)
Architect: Thomas Breen

Country: 

Comments (3)

  • castetbj's picture
    castetbj

    This is a great form of outdoor advertising! Not only does it get the intended message across, but it also engages a captive audience. All too often outdoor ads don't reach their fullest potential!! I wonder how much this cost and how he manages the temperature as the seasons change...

    Jul 21, 2009
  • Dabitch's picture
    Dabitch

    It won't be up that long to worry about seasonal changes. The space was probably only bought for a short run (two-three weeks).

    Jul 21, 2009
  • castetbj's picture
    castetbj

    Probably a fairly expensive prject for such a short run...not sure I understand that end of it..

    Jul 21, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.