Making a splash for Fisch Franke's fresh food, Publicis Frankfurt built a whole poster to prove how fresh the fish are.

Client: Fisch Franke Agency: Publicis Frankfurt Johannes Krzeslack (Photographer) Stephan Ganser (Executive Creative Director) Peter Kaim/Nico Juenger (Creative Director) Nico Juenger (Art Director) Peter Kaim (Copywriter) Architect: Thomas Breen

Comments (3)

  • castetbj's picture
    castetbj

    This is a great form of outdoor advertising! Not only does it get the intended message across, but it also engages a captive audience. All too often outdoor ads don't reach their fullest potential!! I wonder how much this cost and how he manages the temperature as the seasons change...

    Jul 21, 2009
  • Dabitch's picture
    Dabitch

    It won't be up that long to worry about seasonal changes. The space was probably only bought for a short run (two-three weeks).

    Jul 21, 2009
  • castetbj's picture
    castetbj

    Probably a fairly expensive prject for such a short run...not sure I understand that end of it..

    Jul 21, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.