(superadgrunts only) Ok, this commercial is ambiguous to such a degree that it had to be deliberate. Who wants to bet that it goes viral, or at least gets featured on E!«s The Soup or VH1«s Best Week Ever? Let the denials, finger-pointings, firings, quips and free publicity begin in 3... 2... 1...


about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (11)

  • Sputnik_Barconi's picture

    Well, he certainly seems to be enjoying himGOOD GOD WHAT IS HE DOING!?!?

    Nov 14, 2007
  • claymore's picture

    Well, it appears like he's whipping it out now, eh?

    Nov 14, 2007
  • blabla's picture

    Exercising his right to drain the monster.

    Nov 15, 2007
  • Dabitch's picture

    We can't have run out of euphemisms yet.

    Nov 16, 2007
  • aiiobo's picture

    He's just stretching his fun-muscle.

    Nov 16, 2007
  • RLDavies's picture

    Enjoying himself WAY too much there. For some reason, the wording "Extra Special Edition" just makes it so much worse.

    This is sold in the UK simply as Elmo TMX, and with a different commercial, thank God. Perhaps we're a bit more sensitive to this sort of ambiguity on this side of the pond.

    Nov 17, 2007
  • Dabitch's picture

    I thought you guys never talked about... Aha, so you think about it all the time! Gotcha! ;P

    Nov 17, 2007
  • RLDavies's picture

    From the Fisher-Price website:

    "This new Elmo is packed with hidden silly surprises that can only be discovered when kids play, pose and tickle Elmo in the right sequence. The key is to find the right combination of movements to activate the fun. ... To start the fun, T.M.X.Elmo eXtra Special Edition comes with the first clue card:
    A silly surprise can be found…
    Something with a musical sound!
    Just lift Elmo’s arm straight in the air.
    Then find his belly and tickle him there!"

    Oh dear.

    "You can also check out the official T.M.X™ Special Edition website!" Which shows that if you "play, pose, and tickle" in the right places, he exclaims, "Wow! Now you've found something extra special!"

    It just gets worse, doesn't it?

    Dec 28, 2007

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