A new campaign from walker, Zurich for Fisherman's Friend that will run in Germany, France and Switzerland aims to update the brand. What better way to do that than to start Flyboardfishing? Still centered around the strength of the taste, the VO says: "Fishermans friend - the strongest there is"

Chris Gibson at Fishman’s Friend, said: “It can sometimes be hard to modernise a brand that has been around for so long, however, we feel like this new campaign really brings to light the contemporary image of Fisherman’s Friend.”

Title/Project : Fisherman’s Friend – FlyBoardFishing Agency : walker Zurich Agency contact : Pius Walker Agency contact job title : Creative Director Client name : Chris Gibson (UK), Michael Geiseler (German), J.Y. Cuendet, Philippe Bessire (Swiss) Writer : Roger Beckett Director : Axel Laubscher Executive Producer : Pieter Lony Director of Photography : Jo Eken Torp Production company : Cobblestone Hamburg Postproduction VFX : Important Looking Pirates Stockholm VFX supervisor : Bobo Skipper Sound Studio : Wave Studios London Composer : Voya Anicic