Cadbury's Flake decided to bet on a wild card and had Jonathan Glazer film this little ditty showing a devil dancing around and feeding young ladies Cadbury's Flake. The women gobble up the chocolate as if possessed, as the devil dances off with a giant moon behind him before the super tells us to "Succumb to the crumb."

Quite daring. In fact, so daring that Flake decided not to air it. Because it was jussst a tad too much. You know Jonathan Glazer from lots of other work, including "Under the Skin" and "Sexy Beast" which happens to have the best bad guy ever in Ben Kingsley's performance.

Client: Flake
Director: Jonathan Glazer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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