And here's where the Fleetmatics campaign really comes together. The software tracking and performance device keeps track of your trucks' performance and driver efficiency. Unlike the Truck Whisperer who doesn't exist anyway. This is a long way to go for a reference to a movie that came out in 1998.
Client: Fleetmatics Agency: FCB Chicago Todd Tilford, Chief Creative Officer Teddy Brown, EVP Group Creative Director Alison Hammer, Associate Creative Director Mike Wegener, Associate Creative Director Cayne Collier, Writer Katie Roach, Senior Producer Michael Antonucci, Producer Ben Flaherty, VP Director Steve Immer, Editor Karyn Kerner, SVP Group Management Director Al Gross, SVP Director Strategic Planning Cat Roggow, VP Management Director Sarah Lopez, Assistant Account Executive Leigh Jones, BoomThrift Productions, Executive Producer