Fleetmatics is a Software As A Service company providing fleet management and workforce solutions for commercial fleets. In this case, Fleematics provides fleet tracking and and field management solutions. So you can keep track of your vehicles performance, from fuel-wasting behavior, to routine maintenance and more.
Which is important. Because you aren't going to find a truck whisperer any time soon. Interesting direction for business-to-business. It would have made for a decent thirty. At over two minutes though it gets very tedious.