The Truck Whisperer is back, for Fleetmatics.

Fleetmatics is a software as a service company that helps you manage commercial fleets so you can keep on top of fuel waste, human error and performance.

For business to business they're kind of interesting, but as an overall ad, the "Because X doesn't exist, use Z' concept is too formulaic.

Client: Fleetmatics Agency: FCB Chicago Todd Tilford, Chief Creative Officer Teddy Brown, EVP Group Creative Director Alison Hammer, Associate Creative Director Mike Wegener, Associate Creative Director Cayne Collier, Writer Katie Roach, Senior Producer Michael Antonucci, Producer Ben Flaherty, VP Director Steve Immer, Editor Karyn Kerner, SVP Group Management Director Al Gross, SVP Director Strategic Planning Cat Roggow, VP Management Director Sarah Lopez, Assistant Account Executive Leigh Jones, BoomThrift Productions, Executive Producer