Maurie Enochson, EP at Buck in LA: "We were asked to design and animate two PSAs for California's seasonal Flex Alert energy conservation campaign that would be entertaining as well as informative.

"The main creative challenges were creating a visual style that would be broad enough for the audience, and also creative and interesting enough to grab and keep people's attention over multiple viewings."

I think you guys did rather well, the look is fresh while at the same time being a retro in a 70s & Paul Rand sort of way, and the seamless switching between scenes is lovely. Currently on air in the whole state on local channels.

Client: FLEX ALERT/MCGUIRE & COMPANY Agency: BRAINCHILD CREATIVE Director: BUCK Animation: BUCK
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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