Maurie Enochson, EP at Buck in LA: "We were asked to design and animate two PSAs for California's seasonal Flex Alert energy conservation campaign that would be entertaining as well as informative.

"The main creative challenges were creating a visual style that would be broad enough for the audience, and also creative and interesting enough to grab and keep people's attention over multiple viewings."

I think you guys did rather well, the look is fresh while at the same time being a retro in a 70s & Paul Rand sort of way, and the seamless switching between scenes is lovely. Currently on air in the whole state on local channels.

Client: FLEX ALERT/MCGUIRE & COMPANY
Agency: BRAINCHILD CREATIVE
Director: BUCK
Animation: BUCK

Commercials: 
Country: 

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.