Q: How was working with Florence?

A: Florence was a great supporter from the get go. Our original treatment had her playing each character herself. Flo couldn’t stand only seeing herself so we changed it up. She let us run from there. Also she is the most charismatic performer we’ve ever seen. Every time the camera rolled she was jaw droppingly amazing. A force of nature who trusted us.

Artist: Florence and the Machine Song: Dog Days Are Over Director: Georgie Greville & Geremy Jasper Legs Production Company: Rokkit, London Producer: Malachy McAnenny Director of Photography: Adam Frisch Editorial: Lost Planet, New York Editor: Paul Snyder Assistant Editor/VFX Design: Jacks Genega Visual Effects: Black Hole, New York Lead compositor: Tim Vierling Compositors: Tim Farrell, Matt Gorney Post Producer: Marcia Wigley Art Department: Louise Corcoran Wardrobe: Aldene Johnson Choreographers: Mark Battershall, Pineapple Studios
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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