Already a favorite for Cannes awards, the Oreo Daily twist campaign will be much copied in social media from now on. Setting out to prove that a 100-year old cookie is as relevant as it ever was Oreo left the argument about 'which is better the cookie or the stuffing' behind, and went straight for the twist.
Every day, they took a Oreo twist to what was happening in the world, in pop culture, in sports, in music, in media. Some were simple social media 'posters' if you will, starring the oreo-cooking with rainbow stuffing. Others were interactive banners, like when they celebrated 40 years of Pong. It's a modern take on the old topical press campaign, at internet-speeds. Once a day, a new twist. Bite-sized witty images easily shared over twitter, facebook and pinterest.

Leo Burnett had this brilliant idea for Hemoba (The blood bank of Bahia State) and E.C.Vitória.

They simply removed the red from the players shirts, and told fans to donate blood to get the red back. Fans, whose blood is red and black, donated en masse, and at each game new shirts were worn, while digital displays showed how much blood had been donated to date.

It raised blood donations in 46% and got national and international attention in all sorts of news channels. spots commentators talked about it, news journalists talked about it, bloggers, newspapers and pretty much every fan out there.

It's just a really good idea. It'll bring home a lion. I'll bet you a pint of blood.

Corona teamed up with some astronomers to create a billboard where the moon will land like a wedge of lime in a bottle of Corona. This perfect alignment will only happen twice, and the next time you can see it is on on Saturday, June 15, between 8:45 and 11:00 p.m., at 15th St. and 9th Ave in New York. BRING BEER! If Corona could, I'm sure they would be handing out cold ones on the street for onlookers 'Corona Moon billboard party', but since that's verboten maybe they'll just supply you with lime and brown bags.

Well.. The music is good.

There, I thought I'd open on a positive note, because I'm not feeling it here guys. You make wild posters with a naughty pun, that people need to QR code to see the full message, and you put these all over the stripper part of town? Yeah? You put posters reading FREE PUSSY next to topless bars.

Who do you think QR coded that? People who expected free pussy? Yeah, I don't know either. Look, I'm glad you increased your write-in by 60% (from what? Zero?) as that can't really hurt I suppose.. But did Pussy Riot get freed thanks to this campaign?