Flyfrontier debuted last night with this spot, titled "secret", where none of the animals can keep one, and the spot where the rabbit says Florida far too often. These ads will appear online and in cinemas in the Trenton region.

Frontier is expanding to the East Coast via Trenton Airport. To raise awareness about this, they launched a multi-media campaign with Transit Posters, OOH boards, Bus Wraps, Digital Ads, Print ads and these TV spots. Keeping the branding front and center, the airplanes tail-animals are the ones who carry the scripts.

FlyFrontier Conceptual Engineer: Shawn Couzens

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AntDude's picture
    AntDude (not verified)

    Aren't these old?

    Mar 13, 2013
  • MadMan2013's picture
    MadMan2013 (not verified)

    Nope. These spots are brand new. But the campaign has been around for several years.

    Mar 13, 2013
  • Dabitch's picture

    I should probably post the backlog of some of them. You know... for historical purposes!

    Mar 13, 2013

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