As the old lady dresses up, and lovingly glances at a photograph of her and her husband, one might believe that she's on her way to visit his grave. Not so, as the twist reveals she's visiting him in a retirement home. The promise Folkpartiet (the liberal party) gives here is that old couples should still have the right to live together, even when one of them is in need of assistance. Today, married couples are sadly separated when they have different needs in retirement homes.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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