Hold up kids. This may be a patriotic soldier stereotype tearjerker and you might think you've seen this a hundred times before but wait... This ad has had awards positively raining all over it, so here it is, apart from drenched in metal immortalized in Adland too.

Porchlight is proud to announce that ‘Salute,' a moving patriotic spot directed and edited by Peter Zavadil for The Tombras Group and Food City, received a total of eight top awards, incuding six ADDYs from the AAF’s American Advertising Awards and two from the National Grocers Association (NGA) 2014 Creative Choice Awards, to date.
The AAF’s Northeast Tennessee American Advertising Awards honored the spot with an ADDY for ‘Best of Show-Broadcast,’ and a Gold ADDY for ‘Television: Regional/National.’ The commercial also took home Gold ADDYs from the AAF's Knoxville American Advertising Awards for ‘Overall Best in Show,’ ‘Advertising-Cinematography,’ ‘Digital Advertising-Social Media’ and ‘Advertising-Music' - as well ‘Best of Show Marketing’ and ‘Best Connection through Tradition Media/TV,’ from The National Grocers Association (NGA) 2014 Creative Choice Awards.

Agency: The Tombras Group (Knoxville) Creative Directors: Charlie Andrews, Rick Baptist Production Company: Porchlight (Nashville) Director: Peter Zavadil, DP: James King Producer: Tameron Hedge Executive Producer: Kristen Forrest Editor: Peter Zavadil Color Correction: Forward (Nashville) Colorist, Rodney Williams Music + Audio Post Company: Auralation (Knoxville) Composer: Paul Jones.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.