.food, snacks & eatin' places (ads)

Dannon Oikos Greek Yogurt - The Tease (2012) :30 (USA)

The spot airs in the 3rd quater and stars John Stamos and is a UGC spot by Remy Neymarc of New Jersey via a contest by Poptent. This will be the first time for the brand to appear in the Super Bowl Ad lineup.

caffeinegoddess's picture
Posted by caffeinegoddess
04, February 2012 - 09:22

Kraft/belVita Breakfast: Breakfast Police (2012) :30 (USA)

Pre-game spot to launch the brand in the USA.

caffeinegoddess's picture
Posted by caffeinegoddess
04, February 2012 - 07:14

Jack in the box - Marry Bacon - (2012) :30 (USA)

OK, fess up, who here hasn't wanted to hear a priest say "You may now eat the bride"? C'mon.


StruckAxiom, a digital-forward creative agency based here and with offices in New York, LA, and Salt Lake City, today announced they have combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, the San-Diego based restaurant chain, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo. www.struckaxiom.com www.secretweapon.net

The overall campaign concept, created by Secret Weapon Marketing, features a guy who loves bacon so much that he marries it. Targeting young fast food lovers, the campaign launches with a StruckAxiom-created digital engagement at marrybacon.com.

Dabitch's picture
Posted by Dabitch
03, February 2012 - 15:30

Moe’s Southwest Grill - Microwaves ruin everything - (2012) (USA)

Moe’s Southwest Grill doesn't want you to try this at home. Really, don't. "Especially if you like to see, smell, hear, touch, talk and breathe...." Then they microwave pretty much anything you've ever considered microwaving, from an egg to a lightbulb and a big watermelon that explodes all over the place.

While all the fire, flashes and squirting tomatoes are fun to watch, Moe’s Southwest Grill actually has a USP to tack on to this destined for viral video. They don't microwave their food. Mmmm.

Dabitch's picture
Posted by Dabitch
26, January 2012 - 21:43

Weight watchers - Treat yourself better - (2012) France

Via Fred & farid Paris, they've selected a talented mouth and allowed the stylist to go lip-stick crazy.

Dabitch's picture
Posted by Dabitch
18, January 2012 - 03:17

Mentos UP2U - Choices / Eeny, meeny, miny, moe - (2011) :30 (USA)

" ... Eeny, meeny, miny, moe... Catch a tiger by its toe... If he hollers let him go..." Oh, look. A tiger!

Dabitch's picture
Posted by Dabitch
22, October 2011 - 04:03

Resident Creative Studio designer Sina Taherkhani bridged the gap between reality and fantasy - on walls

"The project required the crafting of extremely high-resolution 5000x2000-pixel sequences to be fed into 28 enormous projectors," he adds. "Working with file sizes over 5K while maintaining broadcast quality images was a huge challenge considering the deadline was so tight: We had to take the project from concept to completion in just three weeks."
Resident utilized Autodesk Maya for 3D animation, lighting and rendering. Compositing was done in Adobe After Effects and Photoshop. When completed and loaded into the massive projectors, the mapping covered over 30,000 continuous square feet of the bridge – from the anchorage to the archway – creating one of the largest single projections on record.

Dabitch's picture
Posted by Dabitch
17, October 2011 - 10:05

Pot Noodle - Why try harder - (2011) :30 (UK)

Dude becomes a WAG because he likes the easy life. And therein lies the funny. Anyone else in serious lust for a battery-driven gold-plated spork now?

Dabitch's picture
Posted by Dabitch
13, October 2011 - 06:02

Müller Wünderful Stuff- (2011) :90 (UK)

TBWA London launched this 90 second advert for Müller's Yogurt on the X Factor show on ITV.
It stars famous 2D characters such as Yogi Bear, Muttley and the Mister Men, and opens with KITT getting a ticket. That will not do, says the Müller bot who attacks and transforms the parking attendent. This is very odd, but a million times better than hearing that Nina Simone song abut arms and legs again. Mmm. I'm kinda hungry for yogurt now, but afraid I might turn into Betty Boop.

Dabitch's picture
Posted by Dabitch
10, October 2011 - 01:57

Wendy's - T-shirt where's the beef? - (2011)

Sixty seconds of people randomly hollering "Where's the beef?" to the guy who found a vintage shirt with the slogan on it. I guess Wendy's really want's to bring back that phrase. They should have called Coyote McCloud and re-run his 1984 hit with Clara Peller - "Where's the beef?".

Dabitch's picture
Posted by Dabitch
04, October 2011 - 07:22

Wall's Sausages - Thank You / Kitchen - (2011) :30 (UK)

Welcome to the only thank you a bloke can express. A miniature singing dog with a keyboard.
Wall's and the talking dogs go way back, in 1993 one man discovers his dog can say the brand name, but he won't say saws hedges. We've come a long way, doggy - these days The Wall's dog Alan has his own soundcloud page.

Dabitch's picture
Posted by Dabitch
23, September 2011 - 03:23

McDonald's "Distraction" 2011 :15 USA

The Colonie’s Tom Pastorelle has edited four spots for McDonald’s and Leo Burnett Chicago, promoting McDonald’s latest Happy Meal food choices and toy products. The spots were produced by Creative Film Management with Director Thor Freudenthal and Producer Kelly Amato. Distraction is narrated by Power Rangers Samurais who watch two boys enjoying Chicken McNuggets at McDonald’s—and then introduce themselves as the latest Happy Meal toys.

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Posted by ArtisansPR
22, September 2011 - 11:58

Carl's. Jr. / Hardee's - Hamblor, God of Hamburgers - (2011) :30 (USA)

The God of hamburger feeds his .... babe-minions? Oh, they're goddesses. Who open wide and eat the crispy onion strings, crumbled blue cheese and A1 Steak Sauce burger. The ladies goddess superpowers are looking great in leather corsets and the ability to unlock their jaw.

Dabitch's picture
Posted by Dabitch
22, September 2011 - 02:52

Weetabix Chocolate Spoonsize - Dance! - (2011) :60 (UK)

Nine-year old UK Streetdance phenomenon Arizona Snow starts herself off with a bowl of Weetabix and then proceeds to pop, lock, hop and street dance until the pillows explode with her teddy-bears.

Dabitch's picture
Posted by Dabitch
14, September 2011 - 00:56

Rice Crispies Square - Boat - (2011) :30 (UK)

Lies! All lies! They're not even square!
This line amuses me so. Endless fun. :)

Dabitch's picture
Posted by Dabitch
04, September 2011 - 11:46

Subway - Back to School - Parfait - (2011) - :30 (USA)

In contrast to Notebook, Parfait is food-focused, and meant to feature photography of Subway's new all-day Parfait offering. Charlex focused on creating bookends for the edit, that stress the fresh ingredients used by including images of a farm, shot in a hyper-real style. Bernardez built a visual language that would stand out from the crowd but still mesh with the food photography. Ultimately, the inspiration came from old food labels and the landscape works of American painter, Grant Wood. "His paintings are beautifully lit with amazing colors, and I loved how well they worked within our creative brief," adds Bernardez, who used the images as a springboard.

trust's picture
Posted by trust
29, August 2011 - 15:02

Subway - Back to School - Notebook - (2011) - :30 (USA)

Charlex recently finished up the final two Subway spots in a series of three for Boston agency MMB; a campaign built around healthier fare and a handy gift card.

Following That's A Lot, Parfait and Notebook were the subject of "quite a bit of back and forth in terms of concept," reports Charlex Director Ryan Dunn. "The agency was bringing a diverse range of ideas for these spots, and after a few rounds of conceptual brainstorming, we finally landed on two scripts and designs that everyone was happy with."

trust's picture
Posted by trust
29, August 2011 - 15:02

ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food? Easy - install a fire on the delivery-scooters. Eye-catching in traffic as it turned the delivery-men into living advertising billboards on the road.

I like the idea. I also like how totally verboten this "simple" scooter install would be in Sweden, it's breaking all sorts of rules.

Dabitch's picture
Posted by Dabitch
25, August 2011 - 00:39

Wrigley's - Mint flavored parking tickets - (2011) case study

Funny, I've always said that there is no bad advertising media, just bad advertising ideas. "What about parking tickets? That's a bad media! Nobody looks at the back of them!" one of my pals has always insisted. Well, pal, check out this clever taster from BBDO Germany where they made the parking tickets mint flavored to announce the Wrigley's new fresh mint gum and get back to me. Not a bad media, great idea. Very clever.

Dabitch's picture
Posted by Dabitch
20, August 2011 - 01:26
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