The lure of bacon is so strong it'll even get kids to make their beds if they can have some.
This spot has many clichés. The overworked mom who bribes her family to do housework. The casting selection of a mom that doesn't look old enough to have three kids. The old "brand X saved my life," in a tongue in cheek way. The lazy dad who is lazy and never does anything because he is lazy and probably stupid because all dads are lazy and stupid. And of course, the client insisting they show the versatility of bacon.
Let me tell you something about bacon and its uses. It's bacon. If you aren't Jewish, Muslim, vegetarian, or on a restrictive diet, the way you eat bacon is by the handful.
Now I need to go on a tangent because I got distracted by one error in this spot.
I nominate thee to silliest app game of the year! Yes, Stride gum, in collaboration with Johnny Two Shoes and Wieden + Kennedy, have created a game completely controlled by chewing. Pop a gum, open app, CHEW your way to victory. Why, it's so silly I loled.
Download app here and chew away
Summer gets a sweet start in a new commercial from Raffaello, made by global confectionary producer Ferrero, and directed by Los Pérez (Tania Verduzco and Adrian Pérez). “Open the Summer” was conceived by ad agency M&C Saatchi/Berlin and produced through Erste Liebe, a Hamburg-based production company representing the directing duo for the German market. Los Pérez is represented by The Cortez Brothers (http://www.cortezbrothers.com) for the US General market.
Ho-Kay, seems I might be one of the few (?) who think this spokesperson persona is gay and aimed at gay men, so I'll just leave this ad here. With The Zesty Guy showing a little leg. While dressed in a french maid apron. Yep.
BUT WAIT HOLD UP: he's pouring Kraft Italian on oven roasted whole chicken. Not before it hits the oven, like with a marinade, but after. What is this sorcery? There's a dressing to pour on post-roasted chicken? What is kraft italian dressing? Is it meant for a green salad, or to pour on roasted whole chickens? I'm so confused now that I'm going straight to dessert made of a very specific naked man and chocolate sauce. No sale Kraft.
Let's caffé had a bit of an image problem, like most kwik-e-marts, it had food, lollipops, magazines and.... elaborate coffee machines. And like most non-cafés, it had a hard time getting people to think of their vending machine style coffee as good, even if it is. So, to encourage people to try it they used the fact that they don't have a snooty tattooed barista fixing that latte, because no matter how good a human is with the foam, he can't print a picture. The machine can though. Customers snapped selfies and had them 'printed' on their coffee with chocolate powder. Many people shared their latte-shots on facebook and everywhere else, thereby alerting their stalkers to their new coffee-hangout, and spreading the word that Let's caffé has coffee.
"With 24 different burgers, Red Robin caters to a lot of different tastes. We even have a garden burger just in case your teenage daughter is going through a phase."
With a thumb hiding behind her open hand, but pointing to said teenager, and the actress herself whispering the delivery out of the side of her mouth the ancient joke that teenagers are temporarily vegetarian is shared with the hamburger-wanting target market.
Already a favorite for Cannes awards, the Oreo Daily twist campaign will be much copied in social media from now on. Setting out to prove that a 100-year old cookie is as relevant as it ever was Oreo left the argument about 'which is better the cookie or the stuffing' behind, and went straight for the twist.
Every day, they took a Oreo twist to what was happening in the world, in pop culture, in sports, in music, in media. Some were simple social media 'posters' if you will, starring the oreo-cooking with rainbow stuffing. Others were interactive banners, like when they celebrated 40 years of Pong. It's a modern take on the old topical press campaign, at internet-speeds. Once a day, a new twist. Bite-sized witty images easily shared over twitter, facebook and pinterest.
A creative team were way too inspired by the book Glamourpuss: The Enchanting World of Kitty Wigs and decided to pun Katy Perry into Katy Purry for this three minute skit. While the kitties wear wigs and do a pretty bang up job of typing while staring intently at cat-trainer, Katy has to endure bad makeup and unflattering shiny jumpsuits. And this from a lady who makes cotton-candy colored latex dresses look good.
In addition to Throwing jerky out of the sky Carmichael Lynch also cooked up these posters for Jack Link's celebration of National Jerky Day. They feel very Operation Freedom. Maybe they should send the helicopter over to Syria.
Now we know the answer to the question 'What happens when you drop beef jerky from a helicopter."
Ha! We pan through a Tae Kwan Do / Kung Fu training gym whilst the asian music tics, tocs and is pierced by sudden shouts. We assume someone is karate-chopping a plank, or similar... but wait.... Does it sound like he's yelling... water?
Cute, Leo Burnett Taiwan. Very cute. It'll place somewhere in Cannes mainly because everyone else is jealous they can't do a simple idea like this for McDonald's.
7-11 China / Hong Kong made some very nostalgic lucky charms, each representing an item that meant a lot to the Hong Kong populations past. The collectables are tea pots, rice cookers and wee tiny pans and Leo Burnett had the idea to actually use them....
So here we see one man actually cook three grains of rise in his tiny rice cooker.
CHICAGO— The Colonie’s Joe Clear has edited a new spot for The Beef Council and Leo Burnett that celebrates the time-honored traditions of the backyard barbecue.
Flashback is the personal tale of a man who learned to cook the perfect steak from his father. As the man slips a cut of meat onto a grill his thoughts drift back to childhood. As a boy standing by his father’s side, he learns the secrets of the family recipe and is handed a pair of tongs in a ceremony laden with emotion. Back in present day, the man sits down at a picnic table with his wife and their young son.
Buger King celebrates 50 years in Puerto Rico by introducing the hands free Whopper. Good for "multi-tasking" like chomping down on a Whopper while texting, or playing guitar, or boxing, or cycling ensuring that the calories you burn re-enter your body at once... The clever neck-brace is spring loaded, ensuring that you can keep eating your Whopper while dancing. Or not.
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