The digital experts at BKWLD recently teamed with creative agency Hoffman Lewis to deliver a multi-layered, hands-on, and experimental new integrated campaign for McDonald’s. Tasked with increasing brand favorability and, more specifically, breakfast sales in the St. Louis market, BKWLD executed the production of six :30 broadcast spots, one mobile application, and a website to serve as a digital hub aggregating user chatter and special offers.
Jungle energy bars don't want you to just buy their energy bars, because then they'd be selling you something and not being "social." So along with this fine commercial with an great idea attached (extra energy means you can do extra things) comes the obligatory hoop jumping crowd-sourced social initiative.
In this case it's called One Hour Project. If you join up, add the app to Facebook, show the world what you're doing to make a difference, you might win the grand prize of R15,000. Which is about $1,700 U.S.
Maybe they can partner with 5 Hour Energy and create a six hour project. What would you do whilst cracked out for six hours?
Kent's Meats and Groceries store in Redding, was almost robbed by a bumbling burglar, and this security footage of the incident was so popular in the last week of March that it was featured on Good Morning America, Jimmy Kimmel Live, Tosh.0, etc. Like the owners of Limonada Reserva Store, the Kent's Meats and Groceries guys decided to make a commercial out of their robbery-cam footage. Add some Benny Hill style music to really ham it up. Shame it loses a bit of the moment when the would-be robber trips out at the end, which is what makes this so funny.
Read these lips: Li Mon Ce Llo , even the name is sexy. It reminds me of the Rekorderlig Swedish school class on how to say "Knullrufs", except limoncello is way, way sexier. There's the difference between Sweden and Italy, we may have a word for sex-hair, but all Italian words sound like sex.
I can't tell if I need a pint of ice-cream or a date now.
Oh, we were talking about something to eat. Yes. Of course we were. Oh, you meant ice-cream.
"Even the name tastes good."
Yes. Yes yes.
What would you do for a Klondike Bar? What you endure baby talkin' similarly dressed lovey dovey couples? In an elevator? For 5 seconds?
I kinda wish the endings to these "5 Seconds Of Glory" campaign were weirder, but whatever. I'm just glad Klondike took snarky road. They've come a long way from the weird humiliation of the customer executions that I had to endure when I was a kid. They went something like this:
Announcer: What would you do for a Klondike Bar? Would you embezzle from your boss?
Guy on park bench: No. No way! Are you insane?
Announcer: Rich creamy ice cream? Covered in rich chocolatey goodness?
Filmworkers and Vitamin recently provided visual effects and post-production services for a new, national spot about a family of vampires who learn to love mornings thanks to Kellogg’s Nutri-Grain.
Conceived by Leo Burnett, Chicago, the spot opens on a vampire couple who are interviewed in their suburban home. Admitting they weren’t “morning people,” the couple tells how their lives have been turned upside down by the crunchy taste of Nutri-Grain Fruit Crunch Bars. The whole family is now rising early and accomplishing much more. Dad even has time to walk the family bat.
The first kiss. It's awkward. It tastes like Doritos.
Oh hold up, what's going on here then, eh? (By the way, I've heard a Canadian say "eh" exactly once and I had get him severely drunk before he'd humor me with that).
"To share the joy of the holidays, a McDonald's Big Mac was built using festive lights inside multiple transit shelters in Vancouver, British Columbia in December. Each layer of the burger was represented by its own colour, differentiating the ingredients of this classic sandwich."
Well, that's rather.. festive.
ah ah ah, Monsieur Sub. You make a funny joke wit yer plaid and 'ockey but as usual you are forgetting da udder side of the country. Tabrnak-la.
oh you hare not 'ere? and why not? you are halways forgetting Quebec, la?
Hit his typical of the Anglo Canada that dey are not restive of Québécois as halways. Criss.Why is dis not in French? Also dere's no poutine or Montréal bagel representif? No sur la neige. Hi will bet you 'ave no smoked meat on your sandwich either. Ostie-la. So typique.
Next time, dont forget da blue hand white. Or da Habs. Udderwise we will bring up the referendum again.
Mr. Sub is a Canadian sub chain. This spot makes fun of Canadians and the Canadian stereotype that they are all polite and orderly. Because they are Canadian.
P.S. Anyone remember when Canadians were quick to school us that Canadian stereotypes weren't accurate?
*cough* Molson *cough*
Here's the girls from Adland.. Selling diet dreams from [insert brand].
Apparently LowLowKerry are so sick of clichés that they made an ad campaign full of clichés. It makes sense to women-in-adland-land. We don't mean this adland, and we don't mean moi either so I might have to turn in my woman-card. But somewhere this isn't a cliché of an ad-idea and actually considered funny. Maybe in Ireland.
Slap some dough. Thats a euphemism, right? And the gratuitous ass shot. Jeez louise. That's a long way to go for a pedestrian salad dressing.
I will say this though: at least they got the the casting right. Just like porn, this actor is about as believable as a cook as John Holmes would be a lawyer.
Now, can someone please get the creative team laid? Clearly it's interfering with their ability to come up with good concepts.
See also the first one: Kraft Zesty Italian - The Zesty Guy Says Hey (with bedroom voice) , and Kraft "Zesty Guy Gets Steamy" .
Hey Kraft, Brawny 2003 called. They want their porny concept back.
Well, at least you added a nice element of racism to it. "Once you go Italian, you never go back."
For real? Seriously?
See also the first one: Kraft Zesty Italian - The Zesty Guy Says Hey (with bedroom voice) , and Kraft "Slap Some Dough".
A new series of ads for Kraft center on highly engaging portraits of New Orleans families who share a great fondness for food—and each other. Directed by Madheart’s Jan Gleie for Chicago agency McGarryBowen, the spots are the latest in an ongoing branding campaign featuring real people who use Kraft products to “make something amazing.”
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