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ICA - Crawfish Season / In China - (2013) :30 (Sweden)

In Sweden at the crayfish festival: The table is set for a crawfish party when someone remarks: "In some parts of China, dogs are considered a delicacy" "Really?

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Ica - Summer over / Back to the daily grind (2013) :30 (Sweden)

Summer is over, back to the daily grind. As the cute ICA lady tells shoppers about the specials this week, she keeps getting calls from her exotic summer flings.

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ICA - ICA own brand since 1922 - (2013) :30 (Sweden)

ICA spoofs the previous advertising style through the eras. First they sell coffee in the 20s that'll "even give a Swede energy/rythm", then they show Swedish soldiers during the war happily eating out of their 10 kronor lunchbox. In the 50s a housewife's job is made easier if she has ICA minced meat on hand. In the 1970s, with the typical slightly ill colors and slow VO inform us "it's called OLIVE oil. It is tasty on salad", as she introduces the exotic fare to Sweden. It's not because the actor has downs syndrome that she speaks so slowly, they did that to everyone in the 70s.

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Taco Bell "Fiery" (2013) :30 (USA)

Unlike its English language counterpart, that relies heavily on shtick to tout Doritos Fiery Tacos, this Spa

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Taco Bell "World's Hottest Idea" (2013) :30 (USA)

Taco Bell continues the sight gags with it's newest offering for Doritos Fiery Doritos Locos Taco. nice Burning Man reference.

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McDonald's - Happy Table / Table game - case study (2013)

The Happy Meal is so old fashioned, it needs a boost. Enter the happy table!

Proving that DDB knows a) that kids can make any mundane piece of furniture be a castle in their heads and b) that modern phones & handhelds can be amazing toys, they made a driving game out of their McDonald's tables.

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Kellogg's Froot Loops - Froot Detector - (2013) :30 (USA)

Toucan Sam and his trio of boisterous nephews return for their 3D encore in a wave-crashing, treasure-hunting tale of a spot from the animation and design gurus at

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Marmite - Neglect - (2013)

In this day and age it's really rather sad how original ideas are neglected in favor of running this old twist once again.

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Taco Bell - Smothering Mother - (2013) :30 (USA)

Does your mother smother you? Does she smother your smothered burritos too? Is she as bad as Barbra Streisand in Guilt Trip? Worse? Nope, still can't be as bad as this lady.

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Elite Cow Chocolate "Nili" (2013) :30 (Israel)

Elite Cow Chocolate tastes so yummy, anyone can advertise it. Especially with green screen, added slow motion, and wind swept hair effects.

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