Newton is haunted by that little thing called gravity, and all he really wanted was some hang time.

Client: Foot Locker Agency: SapientNitro Creative Directors: Scott Higgins, Chris McMurtrey Copywriter: Nick Sylvester Art Director: Rodney White Producer: Jim Frame Group Account Director: Rob Rawley Account Director: Mike Reuter Account Supervisor: Kristen Bogusz Account Manager: Derek Channell Broadcast Business: Jennifer Kurtzman Production Company: Biscuit Filmworks Director: Aaron Ruell Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Tracy Broaddus Director of Photography: Shawn Kim Production Designer: Michael Broaddus Post Production: NO6 Editor: Jason MacDonald Producer: Toni Lipari

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.