In Cannes when discussing this, the similarities to "Cog*" came up. It's not a Cog-copy though, more a Guinness tipping point in that case. Still these circus-dogs are doing all these tricks just to stun you with how easy the car is to park. Dogs drive, who knew?

* to those who might have forgotten, the wrench in the Cog showed it was very similar to "Der Lauf Der Dinge"

Agency : Ogilvy & Mather Paris Production : Zoo Films Music Artist: The Bees - Song: "End of the Street" Director: James Frost Executive Creative Director : Chris Garbutt Interactive Creative Director : Frederic Levron Creative : Adam Kenedy Creative : Brandon Rochon Producer : antoine bagot Account Director : Natalie Heckel

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • RLDavies's picture

    I'm actually most impressed by the Hot Wheels car making the loop-de-loop. I could never manage that with mine.

    Slightly baffled trying to find a connection between the events in the ad and parking a car. Oh, these wacky ad men!

    Jul 10, 2011
  • Dabitch's picture

    My favorite red-pen, haven't sen you in a while. And yeah, getting them to do that loop is hard man. Many hours before I mastered it. ;)

    Jul 11, 2011

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