Ford Explorer is so innovative even their ads are innovative. This case study shows how BBR Saatchi & Saatchi made some innovative print ads with the help of some QR codes.

Client: Ford Agency: BBR Saatchi and Saatchi CEO:Yossi Lubaton Executive Creative Director:Nadav Pressman Creative Director: Eran Nir Copywriter: Idan Levi & Sharon Refael Art Director: Ori Hasson UX/UI: Gal Mamalia Programmer: Roy Zoarets Programmer: Omry levy VP Group Account Head: Hagai Liran Supervisor: Alon Goldman Account Executive: Ori Ben-Dror Digital Account Executive: Chen Halpern VP Production: Dorit Gvili Producer: Bosmat Marmareli Producer: Alon Shmuelof VP Planning: Shai Nisenboim Planner: Lora Goichman Studio Manager: Yaron Keinan Photoshop Artist: Yaniv Shahar Traffic: Ronit Doanis

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.