The commercial is already live in Italy, Portugal and Czech Republic, and will go to a further 12 markets across Europe (and Canada) in the next couple of months.

Creative team was Andy Bird (art) and Sue Higgs (copy) with Camilla Herberstein as creative director. The spot was directed by Scott Lyon from Outsider films. The music is "The Mole Man" by Schwab. An accompanying print execution breaks in August, while the digital in-market assets are already live .

Ad agency: Ogilvy & Mather
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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