We see people of all ages, and even a cat, in all sorts of situations where they are stuck for some reason. There's wrestling, lost keys and a boat engine that won't work. The buildup leads to Ford's promise to go further. The cat is the best thing about this ad.

Ad agency: GTB
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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