about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Hygge's picture
    Hygge

    Zzzzzzzz

    Oops, sorry.. I dozed off for 60 seconds there.
    Lesson #1 to any art or copy (and in this case even the cd):
    if you've got a product this great and with this much emotion, the commercial should be great and emotional as well. This is not.

    Feb 03, 2004

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