How do you show that the Ford Kuga is made only from the finest material? How do you tell people it's the most premium and quality crossover in its category? How do you show off details, like the leather seats, the soft cushioned steering wheel, the tinted glass and the special engine belt, without being boring?
Call mega illusionist and omnivore extraordinaire, Eric Leclerc and have him eat it! He is Canada's two time magic champion and even better known for his peculiar predilection for eating glass. So Ford Kuga invited him to feast on their car and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the Ford Kuga is. It's grrrrreat. Sorry, wrong ad. Eric, on the other hand, might be a little crazy.