Lincoln's “Steer The Script”, started as a Twitter campaign asking fans to tweet their thoughts on the brand using #SteerTheScript, which Jimmy Falon turned into the commercial. Stars tarring RevRun, Wil Wheaton, and Emmitt Smith.

Air time: 2nd Half

Agency: in-house agency HudsonRouge

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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