To promote Ford's Active Park Assist, a technology that helps even the worst drivers park their cars effortlessly, Ogilvy Paris took note on how crazy Parisian drivers will attempt to park in the smallest of spots, and stubbornly keep at it until they've succeeded. Thus, pinball parking was born!
We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.
Ad agency: Ogilvy, Paris