To promote Ford's Active Park Assist, a technology that helps even the worst drivers park their cars effortlessly, Ogilvy Paris took note on how crazy Parisian drivers will attempt to park in the smallest of spots, and stubbornly keep at it until they've succeeded. Thus, pinball parking was born!

We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.

Ad agency: Ogilvy, Paris
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hahaha, fantastic! They should build one of these everywhere in France ._. ;) ;)

    May 29, 2012

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