You think Germans are punctual? You haven't seen a Finnish office at five o'clock on a Friday.

Finns are the most punctual people in Europe. We are very protestant when it comes to work ethics. We work until the eight hours have been completed. Our film shows the first 0.5 seconds after the workday has finished on any given Friday.

Brand name: Fosters Director: Jalmari Helander Creative director: Verneri Leimu Art director: Ville Kovanen Agency producer: Peggy Petrell Copywriter: Taro Korhonen Client team director: Robert From Graphic designer: Joel Parsons Production company: MJÖLK, Helsinki, Finland Animation: Troll VFX

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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