You think Germans are punctual? You haven't seen a Finnish office at five o'clock on a Friday.

Finns are the most punctual people in Europe. We are very protestant when it comes to work ethics. We work until the eight hours have been completed. Our film shows the first 0.5 seconds after the workday has finished on any given Friday.

Brand name: Fosters

Director: Jalmari Helander
Creative director: Verneri Leimu
Art director: Ville Kovanen
Agency producer: Peggy Petrell
Copywriter: Taro Korhonen
Client team director: Robert From
Graphic designer: Joel Parsons
Production company: MJÖLK, Helsinki, Finland
Animation: Troll VFX


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.