This is the UK version of the campaign "Foster's: Australian for lager" (Which in the US became "Australian for beer") Fosters went all out and called Crocodile Dundee to act as spokesperson in teh ad, and he marches along the coast here with a random pint, saying "this takes me back to my sharkfishing days down in Oz". When another fisherman catches a fish, Dundee walks in with a giant rope and a hook, and says: "'scuse me mate, mind if I borrow some of your bait?"

That's truly Australian for beer.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.