In a mad max looking outback, where there's only dust wind & sheep, a nutty father explains to his son about the "nectar of the gods, it was like an angel crying on your tongue". He's talking about beer of course, and so begins the quest to find it.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.