Four hours of walking in Cape Town as a homeless man (2014)

You recall the widely publicized Hollaback video of a woman walking around New york City, and getting street harassed? MC Saatchi Abel decided to make their own version, having a man walk through Cape Town trying to get peoples attention.

Since he is homeless, nobody even looked at him twice.
Point taken, Saatchi.

To donate to or learn more about Saatchi's client The Haven Night Shelter on Napier please visit that link.

Ad agency: M&C Saatchi Abel, Cape Town.
Executive creative director: Gordon Ray
Client service: Faheem Chaudhry
Digital creative: Andrew Crawford
Art director: Simon Moolman
Video editor: Andrew Crawford
Copy writers: Deanne Hofhuis & Mark Winkler