Real men don't eat salad! But the missus nags them to, so, what to do? No worries, Four 'N twenty, makers of the perfect pie has the solution, the magic salad plate. Look like you're eating healthy, even when you're not.

The magic salad plate won Direct and Media Lions in 2009.

Agency: Clemenger BBDO (Melbourne)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.