Watch out for goo! Yep, it's the directors cut, longer than the aired Bomb Squad, and I still think that this may or may not be based on the proposition "Gus is da bomb".

More trivia: “To help build the tension in the spot, MassMarket added ever increasing amounts of smoke and sparks to the shots of Gus, building up to the big explosion,” noted Jones. “MassMarket also provided the stadium crowds seen out the window of Gus and Charles’ pressbox.”

For the explosion itself, production provided some truly impressive effects elements shot against a black background and captured some parts of the set in camera. The different elements were at last composited together to build the final shot. There's also an awesome drip of good that comes off of Charles's nose at the end, courtesy of Gavin Camp.

Agency: Fox Sports (direct)
Agency Location: Burbank
Agency EP: Jason Dodd
Agency Producer: Bill Battin
Creative Director: Robert Gottlieb

Production Company: Biscuit Films Production Company
Location: Los Angeles
Director: Mike Maguire
Executive Producer: Colleen O'Donnell
Producer: Laure Stevens
DoP: Matthew Lloyd
Production Designer: Alexis Ross

Editorial Company: Arcade Edit
Editorial Company Location: Los Angeles
Producer: Amburr Farls
Editor: Paul Martinez
Assistant Editor: Ryan Seegers

Post Production Company: MassMarket
Post Production Company Location: Venice CA
Executive Producer: Lexi Stearn
VFX Producer: Nick Fraser
VFX Supervisor: Andy Jones
Lead Compositor: Lane Jolly
Lead 3D Artist: Andy Jones
Compositor(s): Lane Jolly, Sven Dreesbachm, Gavin Camp

Telecine Company: MPC
Colorist: Mark Gethin


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.