Watch out for goo! Yep, it's the directors cut, longer than the aired Bomb Squad, and I still think that this may or may not be based on the proposition "Gus is da bomb".

More trivia: “To help build the tension in the spot, MassMarket added ever increasing amounts of smoke and sparks to the shots of Gus, building up to the big explosion,” noted Jones. “MassMarket also provided the stadium crowds seen out the window of Gus and Charles’ pressbox.”

For the explosion itself, production provided some truly impressive effects elements shot against a black background and captured some parts of the set in camera. The different elements were at last composited together to build the final shot. There's also an awesome drip of good that comes off of Charles's nose at the end, courtesy of Gavin Camp.

Agency: Fox Sports (direct) Agency Location: Burbank Agency EP: Jason Dodd Agency Producer: Bill Battin Creative Director: Robert Gottlieb Production Company: Biscuit Films Production Company Location: Los Angeles Director: Mike Maguire Executive Producer: Colleen O'Donnell Producer: Laure Stevens DoP: Matthew Lloyd Production Designer: Alexis Ross Editorial Company: Arcade Edit Editorial Company Location: Los Angeles Producer: Amburr Farls Editor: Paul Martinez Assistant Editor: Ryan Seegers Post Production Company: MassMarket Post Production Company Location: Venice CA Executive Producer: Lexi Stearn VFX Producer: Nick Fraser VFX Supervisor: Andy Jones Lead Compositor: Lane Jolly Lead 3D Artist: Andy Jones Compositor(s): Lane Jolly, Sven Dreesbachm, Gavin Camp Telecine Company: MPC Colorist: Mark Gethin

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.