OH MY GOD THEY KILLED KENNY GUS! We'll be standing by now to take the humorless complaint calls, that will get this ad taken off the air in 3..2..

* this ad may or may not be based on the proposition "Gus is tha BOMB"

Title: "Bomb Squad"
Brand: FOX Sports
Product: College Football on Fox

Agency: FOX Sports Marketing
CMO: Eric Markgraf
SVP/Group Creative Director: Robert Gottlieb
VP On-Air: Bill Battin
EP: Jason Dodd
Copywriters: Steven Lewis / Robert Gottlieb
Audio Mix: Mic Brooling

Production Company: Biscuit Filmworks
Director: Mike Maguire
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Producer: Laure Stevens
DoP: Matthew Lloyd
Production Designer: Alexis Ross

Editorial Company: Arcade Edit
Producer: Amburr Farls
Editors: Paul Martinez, Greg Scruton
Assistant Editor: Ryan Seegers

Visual Effects: MassMarket
Executive Producer: Lexi Stearn
VFX Producer: Nick Fraser
VFX Supervisor: Andy Jones
Lead Compositor: Lane Jolly
Lead 3D Artist: Andy Jones
Compositor(s): Lane Jolly, Sven Dreesbach & Gavin Camp
Original Score: Elias Arts
CD: David Gold
EP: Ann Haugen

Composer: Christopher Kemp

Telecine Company: Incendio
Colorist: Clark Muller


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.