OH MY GOD THEY KILLED KENNY GUS! We'll be standing by now to take the humorless complaint calls, that will get this ad taken off the air in 3..2..

* this ad may or may not be based on the proposition "Gus is tha BOMB"

Title: "Bomb Squad" Brand: FOX Sports Product: College Football on Fox Agency: FOX Sports Marketing CMO: Eric Markgraf SVP/Group Creative Director: Robert Gottlieb VP On-Air: Bill Battin EP: Jason Dodd Copywriters: Steven Lewis / Robert Gottlieb Audio Mix: Mic Brooling Production Company: Biscuit Filmworks Director: Mike Maguire Managing Director: Shawn Lacy Executive Producer: Colleen O'Donnell Producer: Laure Stevens DoP: Matthew Lloyd Production Designer: Alexis Ross Editorial Company: Arcade Edit Producer: Amburr Farls Editors: Paul Martinez, Greg Scruton Assistant Editor: Ryan Seegers Visual Effects: MassMarket Executive Producer: Lexi Stearn VFX Producer: Nick Fraser VFX Supervisor: Andy Jones Lead Compositor: Lane Jolly Lead 3D Artist: Andy Jones Compositor(s): Lane Jolly, Sven Dreesbach & Gavin Camp Original Score: Elias Arts CD: David Gold EP: Ann Haugen Composer: Christopher Kemp Telecine Company: Incendio Colorist: Clark Muller

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.