The Gus Effect which makes everything more awesome includes dancing birds (pun!), one awesome dog, a unicorn and, oh Hey Erin. Gus Johnson can do that. Please use in moderation.

Brand: Fox Sports
Product: College Football on Fox
Title: "The Gus Effect"

Agency: Fox Sports Marketing
Agency Location: Los Angeles
CMO: Eric Markgraf
SVP/Group Creative Director: Robert Gottlieb
VP On-Air: Bill Battin
EP: Jason Dodd
Copywriters; Robert Gottlieb/Steve Lewis
Audio: Jim Mitchell

Production Company: Biscuit Films
Production Company Location: Los Angeles
Director: Mike Maguire
Executive Producer: Colleen O'Donnell
Producer: Laure Stevens
DoP: Matthew Lloyd
Production Designer: Alexis Ross

Editorial Company: Arcade Edit
Editorial Company Location: Los Angeles
Producer: Amburr Farls
Editors: Paul Martinez & Greg Scruton
Assistant Editor: Ryan Seegers

Post Production Company: MassMarket
Post Production Company Location: Venice CA
Executive Producer: Lexi Stearn
VFX Producer: Nick Fraser
VFX Supervisor: Andy Jones
Lead Compositor: Lane Jolly
Lead 3D Artist: Andy Jones
Compositor(s): Lane Jolly, Sven Dreesbach & Gavin Camp

Telecine Company: MPC
Colorist: Mark Gethin


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.