The Gus Effect which makes everything more awesome includes dancing birds (pun!), one awesome dog, a unicorn and, oh Hey Erin. Gus Johnson can do that. Please use in moderation.

Brand: Fox Sports Product: College Football on Fox Title: "The Gus Effect" Agency: Fox Sports Marketing Agency Location: Los Angeles CMO: Eric Markgraf SVP/Group Creative Director: Robert Gottlieb VP On-Air: Bill Battin EP: Jason Dodd Copywriters; Robert Gottlieb/Steve Lewis Audio: Jim Mitchell Production Company: Biscuit Films Production Company Location: Los Angeles Director: Mike Maguire Executive Producer: Colleen O'Donnell Producer: Laure Stevens DoP: Matthew Lloyd Production Designer: Alexis Ross Editorial Company: Arcade Edit Editorial Company Location: Los Angeles Producer: Amburr Farls Editors: Paul Martinez & Greg Scruton Assistant Editor: Ryan Seegers Post Production Company: MassMarket Post Production Company Location: Venice CA Executive Producer: Lexi Stearn VFX Producer: Nick Fraser VFX Supervisor: Andy Jones Lead Compositor: Lane Jolly Lead 3D Artist: Andy Jones Compositor(s): Lane Jolly, Sven Dreesbach & Gavin Camp Telecine Company: MPC Colorist: Mark Gethin
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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