Congratulaions to Fred&Fard for taking home the press grand prix with the Wrangler human press&poster campaign - this is why they have flown in today and you might just stumble on to them on promenade de la Croisette.

The print campaign also had this commercial to go with it (also inside).

Fred&Farid

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.