Set in London's Mile End Fred Perry brings us this branded content for Jocks&Nerds Magazine, exploring the skaters and the council estate who opened the skate park for this area. I'd like to believe Fred Perry, who won the Wimbledon championships three times and started this brand back in 1952, is proud his laurel-wreathed logo lives on in in a positive manner.

Client: Fred Perry/Jocks&Nerds

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.