This belongs to the interview with Freddie Laker at the Cannes Lions 2009 Freddie Laker - Sapient - Spontanious combustion & Coke Vending machines

About Sapient: Sapient is about 6500 people and and we're called the biggest unknown digital agency in the world. Somehow they've built a huge amount of digital business around the world not many people heard about us, but we're out there doing this.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.