This belongs to the interview with Freddie Laker at the Cannes Lions 2009 Freddie Laker - Sapient - Spontanious combustion & Coke Vending machines

About Sapient: Sapient is about 6500 people and and we're called the biggest unknown digital agency in the world. Somehow they've built a huge amount of digital business around the world not many people heard about us, but we're out there doing this.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.