You might already have seen the Street Tetris video that has been making the rounds. It was shot by Rabbit directing duo +jacksonkarinja in San Francisco, to introduce the Freebord, a six-wheeled skateboard that mimics a snowboard's range of motion.

The effort aims to capture the freedom and control of the Freebord ride by showcasing the board's unique motion capabilities - riders can spin in circles and slide laterally while still in contact with land, in contrast to a traditional skateboard, which can only move forward. +jacksonkarinja attached neon geometric shapes to the skaters' bodies, the light tracing their unhinged movements as they fall into formation at the bottom of the hill and complete the life-sized video game.

Client: Freebord Spots Title: 8-bit Air Date: September 2009 Prod Company: Rabbit Director: +jacksonkarinja EP(s): Douglas Howell, Anura Idupuganti Head of Production: Jeff Sommar Producer: Gian Colombo, Shelby Ross Prod Supervisor: Vieve Haag Editorial: Moondog Editor: Paul La Calandra Producer: Joseph McKay Music: erock Shoot Location: San Francisco, CA
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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