Simple premise, great idea. This ad begins with a casting call for women who are asked to improvise various emotions on the spot, such as the feeling their lover has left them, and having an orgasm (it is French after all) but when they get to having a heart attack, they're all wrong. As the subtitle tells us: Women's heart attacks don't look the same as men's. And then lists the real signs: exhaustion, shortness of breath, and nausea. This film was released to coincide with World Heart Day which occurred yesterday, September 29th.

Client: Fédération Française de Cardiologie (French Federation of Cardiology) Agency: Les Gaulois Executive Creative Director: Xavier Beauregard Art Director: Sabrina Bourzat Copywriter: Jennifer Hodara Director: Tristan Séguéla Sound: HRCLS

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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