Colenso BBDO have found a universal truth. Thirst is creepy. They rang up The Sweet Shop’s Steve Ayson to help them convey the awkward that a parched throat, cracked lips, raspy breath and everything that sounds thirsty is. Steve adds his usual humor, sucking every but of moist out of the calming moment a massage should be to deliver the idea with deadpan humor. Well done. I need a drink now.

Client: Fresh Up Agency: Colenso BBDO, Auckland Production Company: The Sweet Shop Director: Steve Ayson Nick Worthington (Executive Creative Director) Levi Slavin (Creative Director) Jen Storey (Art Director) Sharlene George (Executive Producer) Larisa Tiffin (Producer)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.