So, you get a pretty straight forward brief that states: "inform people that there is lots of real mango in product", and you could do all sorts of samplings, tastings mango give-aways with this... Yeah, pretty dull.

Or you could scare the bejesus out of people by chasing them downhill with giant mangos!. Yes, aim that 8-foot mango down the slope onto the oncoming pedestrians. Do it! And why not drop enormous mangos from trees narrowly missing their heads? Yes! Lets do that too. A lot more fun, isn't it? Plus all those near heart-attack victims will take the drink you offer and think it's the best thing ever now. Win win!

Ad agency: CreativeLand Asia

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.