"You can rock 'em you can roll 'em. You can really get to know 'em." What exactly does that mean? Also can we talk about editing? We spend half the commercial on a hay ride, then all of a sudden we get two seconds on the playground, and then it's movie night with mom. I can just hear the client now. "Fruit Roll-Ups are fun for kids and adults. Let's see a mix of both. Also, just because it's a portable great tasting snack made with real fruit, it doesn't mean that it can't be enjoyed at home. We need to include scenarios in which we see the enjoyment of Fruit Roll-Ups in the house. Also it is a family food, so it might be a great place to show a family."

Client: Fruit Roll-Ups

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (1)

  • Dabitch's picture

    Whatever happened to these things anyway? Do they still exist?

    Jan 07, 2006

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