Fruit of the Loom - Drums (2006) :30 (USA)
Posted by claymore on 26. July 2006 - 18:58

Agency: The Richards Group
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- There are so many companies
2 hours 48 min ago - The components included in a
3 hours 27 min ago - The components included in a
3 hours 28 min ago - Hilarious
1 day 33 min ago - What is the name of the music
1 day 13 hours ago - צור קשר עם קוקה קולה ישראל
2 days 19 hours ago - אני רוצה ששמי יהיה על בקבוק
3 days 1 hour ago - Name Asaad
Coca cola
Thankz
3 days 1 hour ago - What, no pitchforks and
3 days 15 hours ago - Worth it for your dream
3 days 15 hours ago


what the hell is that "fruit" on the right? the garnish of the loom?
I asked them about that back in 2005. Here was their reply:
__________
Clayton,
It is our leaf character.
Thank you for writing.
Teresa *****
Consumer Services
Fruit of the Loom, Inc.
__________
Now I know a leaf ain't typically considered a fruit, but I guess that's if you go all literal on their asses. I guess the word "fruit" can also refer to yield, like in their name - Fruit of the Loom. If you look at their logo, I guess they had to choose between the leaf things or have a third grape-ish looking character - those gooseberries/currants. Legend has it that the leaves are actually fig leaves, which back in Adam'n'Eve-type times covered the same parts of the body that their underwear does today - but FOTL will only call them "leaves" whenever people inquire about it. (Some have also speculated that they were tobacco leaves.) I think they like to leave things a bit mysterious to keep folks like you and me thinking about their brand. Guess it's working!
I work on this account.
Ok, the leaf guy used to actually be a cluster of Boysenberries.
Then FOTL decided maybe it was a little too similar to the grape
cluster so they made him a yellow leafy "garnish".
But then kids thought he looked like lasagna, so now he's green leaves.
YESS!!!
Thank you so much. I've been going mental thinking that I did indeed see boysenberries in the FOTL back in the early eighties, and now there's this leafy thing going on. Yeay!
Post new comment