Christina Applegate stars in this spot in which she is talking on the phone about something in between takes and-- get this-- the director thinks she is talking about something else. I know, right?! Let's hope Fruitwater doesn't taste as old and musty as this concept.

This spot also comes with the obligatory social media campaign in which consumers are invited to 'Share their sparkling truths," for a chance to win a personal assistant. I'm not quite sure how a misdirect spot links up with this.

Creative Agency: Zambezi Founder/Executive Creative Director: Brian Ford Founder/Managing Director: Chris Raih Creative Director: Madeleine Grandbois Art Director: Kristen Mann Senior Copywriter: Chelsea Dubois Junior Copywriter: Christy Lin Director of Account Services: Pete Brown Communications Director: Nicole Bush Assistant Account Executive: Amanda Tutora Designer: Tanja Caduff Executive Producer: Alex Cohn Producer: Carolyn Lu Editor: Paul Oh Director of Digital: Pete Mertz Senior Digital Strategist: Poppy Thorpe Senior Digital Producer: Alvaro Chacon Production Supervisor: Haleh Shoa Production Company: Pretty Bird Director: Matt Piedmont Co-Founder/Executive Producer: Kerstin Emhoff Executive Producer: Ali Brown Head of Production: Tracy Hauser Line Producer: Nate Young Director of Photography: Giles Dunning

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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